About Us


MAA – The Beginning.

In the 1990s, Madison Avenue Limousine, an established chauffeured car company in Manhattan, provided embassies and foreign missions with reliable delegation transportation, during the annual United Nations General Assembly in NYC. During the UNGA, James Monahan, the owner of Madison Avenue Limousine, personally oversaw all vehicles and chauffeurs included in official Heads of State motorcades. Multiple clients, impressed by the Madison Avenue level of service and attention to detail, reached out to see if in addition to the soft vehicles he could also provide the secure armored cars. So, with a sizeable investment in a new armored vehicle fleet, additional hiring, and training, Madison Avenue Armor was launched.

Maa - Today

Today, MAA provides armored vehicle sales, rentals, diplomatic chauffeured transportation, and motorcade logistical support throughout the United States of America, Mexico, and South America. Our large fleet of armored VIP and security vehicles is strategically positioned across several locations to ensure rapid deployment for time-sensitive requests, and the ability to operate motorcades in multiple cities simultaneously.

Founder’s message

“In today’s increasingly volatile world, words like security and safety have become common everyday language. It is my opinion that the international diplomatic community, any high-profile business executives, public figures, celebrities, and at-risk organizations, should think more methodically about why, how, and when they could be exposed to unintended physical harm and targeted attacks. At a minimum, I recommend actively monitoring exposures to potential threats during travel between home, work, important events, and transit to other cities. Why? Because your physical security is significantly exposed to potential attacks during travel, when your everyday security protocols may not be sufficient. By integrating an armored vehicle into your corporate or personal security plan you will more capably manage these threats and mitigate unnecessary risks. Investing in your personal security now will provide you with the comfort and peace of mind that you are well protected.”

 — James Monahan, Founder & CEO, Madison Avenue Armor